http://www.brightbrightgreat.com/2009/02/pepsico-caves-on-the-tropicana-rebrand/ Interactive, user experience and user interface graphic design located in Chicago. Mon, 10 May 2010 16:12:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.brightbrightgreat.com/2009/02/pepsico-caves-on-the-tropicana-rebrand/comment-page-1/#comment-34 United & Continental New Logo AKA How To Waste Millions of Dollars On Your Brand ID | Bright Bright Great Mon, 10 May 2010 16:12:06 +0000 http://brightbrightgreat.com/blog/?p=150#comment-34 [...] We also covered this with The Great Pepsico Tropicana Fiasco of 2009. [...] [...] We also covered this with The Great Pepsico Tropicana Fiasco of 2009. [...]

]]> http://www.brightbrightgreat.com/2009/02/pepsico-caves-on-the-tropicana-rebrand/comment-page-1/#comment-26 Bright Bright Blog » Blog Archive » Coca-Cola (and Duffy Partners) Launch Global Rebrand of Minute Maid Wed, 18 Nov 2009 21:08:57 +0000 http://brightbrightgreat.com/blog/?p=150#comment-26 [...] you remember, earlier in the year Pepsi rebranded and then debranded Tropicana, due to some serious backlash from the modern and minimalistic design, which was a bit much for the [...] [...] you remember, earlier in the year Pepsi rebranded and then debranded Tropicana, due to some serious backlash from the modern and minimalistic design, which was a bit much for the [...]

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