November 18, 2009

Coca-Cola (and Duffy Partners) Launch Global Rebrand of Minute Maid

Minute Maid Rebrand Nov 2009

Today Coca-Cola showed Pepsi how to redesign packaging for a beverage line without major backlash from the design/consumer/every community.

If you remember, earlier in the year Pepsi rebranded and then debranded Tropicana, due to some serious backlash from the modern and minimalistic design, which was a bit much for the seasoned OJ drinker.

Take a peek, this is a pretty nice packaging update.
Via The Dieline.

Latest Tweet

On The Blog

Find Us

4131 W. Belmont Ave., Suite 313 Chicago, IL 60641 +1-773-683-3377

About Bright Bright Great

Bright Bright Great is a strategic creative agency located in Chicago, IL looking to rock your design world.

We strive for creative success through good design, usability, functionality and based on data-driven results. We focus on interactive web, mobile and application based experiences. Now that we have piqued your interest, check out our work.