Even after all these years, Bright Bright Great follows every single one of these original 10 Principles every day. These principles are timeless. They will never be dated and we will still be using them in 50 and 100 years.

1.
Good design is innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

2.
Good design makes a product useful

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

3.
Good design is aesthetic

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4.
Good design makes a product understandable

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5.
Good design is honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

6.
Good design is unobtrusive

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

7.
Good design is long-lasting

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

8.
Good design is thorough down to the last detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9.
Good design is environmentally friendly

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

10.
Good design is as little design as possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

Back to purity, back to simplicity.

Today, Bright Bright Great’s work on the Black Spectacles website is featured on Web Design Served, part of the Behance Network and we couldn’t be more thrilled.

From Web Design Served:

Our editorial team features only a small number of projects every day. With many thousands to choose from, we look for work that promotes new thinking in its industry.

Congrats, and thanks for being involved in the Behance Network.

View the Black Spectacles Website
View Bright Bright Great on Web Design Served

Congrats go out to Creative Director Jason Schwartz & Designer Drew Rios for creating such an amazing interactive experience.

#ballerstatus

Officially announced… as in, students are registered, Bright Bright Great’s Creative Director, Jason Schwartz will be teaching a new class at Chicago Portfolio School.

The class will be loosely based around the late-night #OWL Design Collective sessions that have been happening in Logan Square since fall 2010. In a nutshell, OWL Design Collective exists to foster an educational environment between creatives with an already heavy-duty skill set. It’s like night class for designers, who get to make awesome stuff for themselves.

OWL’s unofficial motto has always been “Make awesome stuff.” Let’s let the students do the same, while learning from peers/peeps at the same time.

For more information: Chicago Portfolio School

Keep an eye out. Let’s just say, we’re building out whatever space is behind that lock.

Photos by Ammiel Mendoza

Photos by Ammiel Mendoza

Photos by Ammiel Mendoza

Bright Bright Great’s Creative Director Jason Schwartz will be speaking with Ringling College of Art & Design’s Visual Communication department on Friday October 21 at 1pm EST.

Participants have been notified. We had to make a pretty steep cut on @2nightstand applicants. We are planning on allowing satellite teams for Event 3 so everyone can participate.

Congrats if you were one of the lucky selected participants.

Follow the feed: http://www.2nightstand.com